July 23, 2019BOGO Business On the GO! - mobile marketing

How Adidas, Citi and Destination XL leverage native design via mobile: Acquity Group

Home / News / How Adidas, Citi and Destination XL leverage native design via mobile: Acquity Group
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NEW YORK – Companies such as men’s big and tall clothier Destination XL and famed sporting goods manufacturer Adidas have created integrated mobile experience designs that deliver holistic product and interaction solutions which, according to executives from Acquity Group and Fjord, can be a model for how companies turn frustration into delight.

Speaking at Forrester’s Forum for Customer Experience Professionals East, the executives underscored how the role of any designer is behavior change. Rather than aspiring to influence consumer behavior from a distance, more and more companies want their product offerings to have a more immediate impact through social engagement, though there still remains a majority that are hesitant to pursue.

“In order to enhance an experience you need to spend time observing customers and their devices and frustrations,” said Olof Schybergson, CEO, Fjord.

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